Eduardo Méndez-León holds a PhD in Socio-Technical Systems from the Université de Technologie de Troyes, France. He also holds an M.Sc. in Management and Sustainability from the National Polytechnique Institute, Mexico. He currently works as a postdoc researcher at Grenoble Ecole de Management, in France. Prior to the Ph.D., he was an advisor for public policy, entrepreneurial projects, and SMEs in Mexico. His research interests are related to business models, sustainable value analysis, product-service systems,s and base of the pyramid contexts.