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David Gotteland


Professor to department Marketing
Doctorat , Business Administration, Université Pierre Mendès-France - ESA

Areas of expertise

  • Customer Fidelity
  • Innovation
  • Market Orientation
  • Customer/Client Satisfaction

David Gotteland, EM Lyon, Ph.D. in Marketing, HDR, Master in Psychoanalysis, is Professor of Marketing at Grenoble Ecole de Management and has been Visiting Scholar at INSEAD (2010).

His research focuses on innovation and strategic orientations. He is the author or coauthor of three books on these topics. He recently published Making Innovation Last - 2 volumes (Palgrave MacMillan). His research has been published in International Journal of Research in Marketing, Marketing Letters, M@n@gement and Recherche et Applications en Marketing, among others.

He is Editor of Recherche et Applications en Marketing. His consulting activities focus on innovation (EDF, GDF, HAS, Michelin, SEB, Valrhona ...).