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David Gotteland


Professor to department Marketing
Doctorat , Business Administration, Université Pierre Mendès-France - ESA

Areas of expertise

  • Innovation
  • Market Orientation

David Gotteland, EM Lyon, Ph.D. in Marketing, HDR, Master in Psychoanalysis, is Professor of Marketing at Grenoble Ecole de Management.

His research focuses on innovation and strategic orientations. He is the coauthor of 3 books on these topics. He published Making Innovation Last - 2 volumes (Palgrave MacMillan). His research has been published in International Journal of Research in Marketing, Industrial Marketing Management, Journal of Business Research, Marketing Letters, M@n@gement and Recherche et Applications en Marketing.

He is Editor of Recherche et Applications en Marketing. His consulting activities focus on innovation (EDF, GDF, HAS, Michelin, SEB, Valrhona ...). He received 2 awards for his case studies (FNEGE 2018, 2020)