You are here

Chirag Patel


Associate Professor to department Marketing
Doctorate of Philosophy, Open University

Areas of expertise

  • Organizational Practices
  • Innovation
  • Customer/Client Satisfaction

Dr. Chirag Patel, PhD in Marketing from Open University, Milton Keynes, UK is Associate Professor of Marketing at Grenoble Ecole de Management. His primary research interests include radical innovation, organizational learning and opportunistic behavior. His research has been published in Industrial Marketing Management, European Management Review and Systèmes d'Information et Management. Dr. Patel has been ad-hoc reviewer for Technovation, Recherche et Applications en Marketing, American Marketing Association's Educators' Conference, and British Academy of Management Conference.