Caroline Cuny, PhD in Cognitive psychology, HDR, is a Marketing Professor at Grenoble Ecole de Management. After having done fundamental research in the field of human cognition, she worked for three years in a big multinational company (FMCG) where she led the team of human and cognitive sciences research. Her research interests are in the field of consumer psychology in general, impact of digitalization on cognitive processes, and implicit (non conscious) and psychophysiological measurements of behaviour (eye-tracking, consumer neuroscience). Courses Taught: TD Marketing Basics, Psychology for Business, Research Methods, Consumer Behaviour, Market Research