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Benoit Meyronin


Directeur général
Professor to department Marketing
Doctorat , Université de Nice-Sophia Antipolis

Areas of expertise

  • Service Economy and Marketing
  • Territorial Economy and Marketing
Benoît Meyronin is a research professor at Grenoble Ecole de Management and an affiliated researcher for the GREDEG (CNRS/Nice University). Doctor of Economics, Habilité à Diriger des Recheches (HDR), Benoît is interested in two sectors; service management and management in the public sector. Furthermore, for the ACCOR group, he is in charge of the R&D for the Académie du Service (an Accor Services subsidiary) with whom he intervenes for major industrial companies or service industries in France (La Poste, SNCF, J. Dessange, Compagnie des Alpes, Renault, Essilor…). The Académie du Service was created in 2004 to offers training programs, academic engineering and consulting for service management sectors. Their clients are the major companies of the CAC 40 (Renault, Peugeot, Hermès, Essilor, Vinci Park…) and also the major French public service industries (La Poste, SNCF…). Today Benoît directs two research Institutes at Grenoble Ecole de Management: l’Institut Management & Territoires (IMeT), and l’Institut Management & Dynamique des Services (IMDS), developped through a partnership with the Académie du Service and with a finance support from Air France. So his responsibilities are shared between academic program conception, academic research and engineering and operational research with companies. On the academic front, Benoît is in charge of several postgraduate courses, both in Grenoble and abroad (currently in Morocco, through a Master of Sciences in Services Marketing) In October 2007, Benoît will be publishing a book on the subject of Management and Marketing of Services (Editions Dunod, Paris). His co-author, Charles Ditandy, is Director of the Académie du Service. This book applies conceptual and methodological approaches and is illustrated by interviews with companies in the service industry such as: Léon de Bruxelles, Vinci Park, Accor Services, SNCF, etc.