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Aurelie Merle

France

Associate Professor
Associate Professor to department Marketing
Doctorat , Cerog, IAE

Areas of expertise

  • Consumer Behavior
  • Local food and localized systems of food provision
  • Mass Customization

Aurélie Merle (PhD) is associate professor of Marketing at Grenoble Ecole de Management. Her research interests include two domains:

1.  Mass customization and personalization from the consumer viewpoint. Her work on this topic has appeared in journals such as Production & Operations Management, International Journal of Electronic Commerce, Recherche et Applications en Marketing

2. Local food and short food supply chains from the consumer viewpoint. Her work on this topic has appeared in journals such as  Recherche et Applications en Marketing and Decisions Marketing. She also collaborates with several organizations to help developing short food supply chains.