You are here

Amanda Pruski Yamim


Assistant Professor to department Marketing
Doctorate of Philosophy in Management, NEOMA Business School

Areas of expertise

  • Consumer Behavior
  • Experimental method
  • Food consumption
  • Social Marketing
  • Preconceptions biasing consumers inferences and decision making

Amanda, Ph.D., is an Assistant Professor in the Marketing Department at Grenoble Ecole de Management (GEM). She received her Ph.D. in Management (Focus in Marketing), from NEOMA Business School in Reims, France. She was a visiting scholar at the University of British Columbia (Vancouver, CA). Amanda’s current research focuses on consumer behavior and, more specifically, on how consumer’s preconceptions (e.g., stereotypes, lay beliefs) bias consumers inferences and decision making. Her research interests include consumers food decision making, social marketing, and employee-consumer interaction. Amanda teaches Consumer Behavior, Social Marketing, Services Marketing, and Science of attention and influence in Marketing