Teaching

Grenoble Ecole de Management's Marketing programs cover the fundamentals of marketing and customer relationship management, with coursework in consumer behavior, marketing planning, market research, strategic marketing, and sales, as well as more specialized courses.

The school's specialized marketing course offering is updated regularly in response to the changing needs of both businesses and students.

Scientific comities, gathering managers and professors, lead permanently our team to :

  • anticipate the jobs of tomorrow ,
  • doter nos apprenants des compétences-clés qui feront la différence sur le marché du travail.

Academic research also plays a key role in course content, either in the form of assigned readings or guided research seminars.

Our teaching is also founded on high-level of marketing theory based on leading international marketing research.

The school's Grande Ecole program offers more than 25 marketing specialization modules available through three different majors. Students begin specialized coursework in their second year in the ESC program

Major

Description

Potential career opportunities

Possible specialized courses

Communication

Marketing
communications careers

  • Communications officer
  • Advertising manager
  • Media planner
  • Direct marketing and promotion
  • Advertising

Operational Marketing

Marketing manager at a services firm

  • Product manager
  • Market manager
  • New product development
  • Sensory marketing
  • Brand management
  • Online marketing

Services Management

Marketing careers in the service industries

Marketing manager at a services firm

  • Services marketing
  • Marketing and retail

Marketing Strategy And Market Research

Strategic marketing and market research careers

  • Positions in the Marketing Strategy Division
  • Positions in the Market Research and Business Intelligence Division
  • Market researcher
  • Quantitative methods
  • Qualitative methods
  • Market research

Customer Relationship Management

Customer relations and sales careers

  • Positions in the Sales Division
  • Business Engineer
  • Area Manager
  • Sales management
  • Complex sales and high-tech products and services
  • Customer relationship management

Two of our international programs are also marketing-oriented :

In addition, a DBA or a PhD around marketing and consumer behavior issues can be done in our Doctoral School.