Specialization: Entrepreneurship

This prepares you for the realities of building or working in start-ups with hands-on experience, in a way which is  both experiential and team-based.  Teams will work on a real start-up project and will store their customer discovery and customer validation work using the on-line tool “LaunchPad Central platform”.  Participants will also  ‘step into the shoes’ of family and small business owner/managers   In New Venture Business Planning the challenges of attracting stakeholders to invest in new activity will be explored, through the development of a new project from idea to investment and through to  launch phase.

Target

Experienced managers who intend to develop their own activities or to participate in a start-up initiative.  Equally this option is of value to intrapreneurs who are tasked with entrepreneurial business development within an existing medium or large organisation.