The double objective of this new campaign launched in May 2016 is to take stance on major societal challenges and confirm the School's distinguishing position in "Innovation, Technology and Entrepreneurship".
« Ask the right questions, learn how to solve problems that do not yet exist and believe in your dreams, this is the unique experience offered by Grenoble Ecole de Management.
A human, entrepreneurial and digital experience to inspire a world in which business and society make one": This is the promise the Grenoble school makes to its various stakeholders.
Just as its previous campaign launched in 2013, the School has chosen to rely on words, rather than traditional Epinal print images we tend to find in higher education. Words, but most importantly questions on our existing world, its popular beliefs, clichés, trends…
The English version of the campaign will be available shortly.The campaign will be displayed in train stations, Lyon airport, on the GEM campuses in Grenoble and Paris, and it will also feature online and in print (media, brochures, fairs, digital etc.…).
Aim of the 2016 campaign
Be in line with the GEM 2014- 2018 strategic plan « School for Business for Society », which ambitions to make GEM a reference in Management of Technology, Innovation and Entrepreneurship, and have an impact on businesses and beyond that, society as a whole.
The 2013 previous communication concept « I innovate therefore I am », the brand signature « Inspiring Ideas and talent » and the change of logo in 2014 aimed at confirming the School's innovation positioning and at the same time incorporating the ways of the top 20 business schools, of which we are part of.
In 2016, GEM doesn't convert famous quotes: it chooses to question and involve its various stakeholders – students, staff, peers, public authorities – in thinking about the great mutations our society is currently facing .