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15 Oct 2014

Two professors of GEM invited editors-in-chief of Recherche et Applications en Marketing (French Edition)

David Gotteland and Christophe Haon, with Hubert Gatignon (INSEAD), are the invited editors-in-chief for the 2016 special issue of Recherche et Application en Marketing (ranked 2 by CNRS). This special issue’s theme is: “Strategies of innovation and marketing.”

Proposed papers must be submitted in electronic format to Joan Lewis before February 1, 2015.

Call for Paper