Welcome to Ajay K.Kohli, Lauren Block and Shikhar Sarin
Visiting Marketing Ajay K.Kohli 23-24 juin 2014
Topics of presentation : « How to construct new theory » et « How to write reviews and respond to reviewers ».
Ajay K. Kohli is the Gary T. and Elizabeth R. Jones Chair, and Professor of Marketing at the Scheller College of Business, Georgia Institute of Technology.
Professor Kohli is the immediate former Editor-in-Chief of the Journal of Marketing, the premier broad- based academic journal in Marketing. His research focuses on a variety of topics including market orientation, customer solutions, market signaling, customer relationships, sales management, brand management and organizational buying.
Visiting Marketing Lauren Block 8-16 juillet 2014
Lauren Block is a tenured full professor in the Department of Marketing and International Business, Baruch College, Zicklin School of Business
Dr. Block's research examines how best to shape communications (e.g., advertisements) to change consumer health-related attitudes and behavior. Her work in this area has been published in our field's major journals, as well been used by government to design health communications (e.g., Media Approaches to Prevent Substance Abuse, Center for Substance Abuse, U.S. Department of Health & Human Services), and to help shape federal advertising policies (e.g., Congressional report from the White House's Office of National Drug Control Policy).
Dr. Block is a current Associate Editor for the Journal of Public Policy & Marketing. She also serves on the Ad Council Research Committee.
Visiting Shikhar Sarin 15 juin-15 juillet 2014
Shikhar Sarin holds a degree in electrical engineering, and a Ph.D. in marketing. He is recognized worldwide as an expert in high-tech markets and new product development.
Dr. Sarin is an Associate Editor of the Journal of Product Innovation Management, and also serves on the editorial review boards of Industrial Marketing Management, and Technological Forecasting and Social Change.
He has guest edited special issues of Industrial Marketing Management (2008), and the Journal of Product Innovation Management (2009).