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31 Oct 2014

Serious game: AMBA recognizes GEM and CEA-Leti for Nanorider

Hélène Michel, professor at Grenoble Ecole de Management and chairwoman for Serious Games and Innovation, received second place for the MBA Innovation Awards given by the Association of MBAs (AMBA), one of the three main accreditation services for MBA programs in the world. Bestowed on October 30, 2014, the award recognizes the creation of the Nanorider game by CEA-Leti and Grenoble Ecole de Management.

Among the criteria : innovation, market reaction to the initiative, risk involved, etc.

"CEA-Leti's contribution to a serious game on technological innovation seems self-evident," explains Pierre-Damien Berger, VP Business Development & Communication, CEA-Leti. "Providing skills and technological building blocks for development at Leti was an essential step for giving this serious game technical credibility and relevance for industry." The game is a real asset for imagining and building technology/product road maps and could constitute a powerful tool in the coming months for developing new innovations and partnerships.

Nanorider developed as part of the Nanoelec technological research institute in Grenoble

The board game was created by a Grenoble Ecole de Management student with assistance from two game designers and two game artists from the Ecole supérieure ARIES for graphic and motion design. The goal is to make players aware of the issues in the nanotech business (key principles for innovation, marketing of new products and services, shared strategic vision, etc.).

"Nanorider uses 42 existing CEA technologies. In this game of teamwork, six players each take on a specific role: researcher, marketing officer, legal officer, financial officer, etc. It is important to understand that innovation is an overall strategy that largely exceeds the R&D function," explains Hélène Michel, professor at GEM and holder of a chair in serious games and innovation.


with a run of 1,000 copies, the game was used in innovation management courses (at the master's level) in 2014. Beginning in January 2015, it will be distributed in France by CCMP, a training specialist. The English version will be published in September 2015.