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05 Jul 2012

A. Rindfleisch, University of Wisconsin-Madison : Guest speaker in the marketing research workshop

Aric Rindfleisch is the McManus-Bascom Professor and chair for the Department of Marketing of the Wisconsin School of Business.

Aric’s research, which focuses on understanding interorganizational relationships, consumption values, and new product development, has been published in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and other outlets.

His paper entitled “innovation beyond boundaries: the routines of external problem solvers” is presented during the workshop.


Marie-Pierre Kraus