Grenoble Graduate School of Business (GGSB) is launching a new MSc in Fashion, Design and Luxury Management starting from September 2012. Students can opt to be based in either of GGSB’s Grenoble or London Campuses, and will have the opportunity of studying in both locations.
GGSB has chosen to work with SFD London (School of Fashion and Design, London) for this program, which will also integrate a study trip to Italy.
From the principles of luxury brands to sectorial analysis, technology and innovation, creative fundamentals of fashion and design as well as sustainable design, students will acquire a specific know how of the unique factors involved in building and maintaining a luxury brand in this highly competitive and global environment.
Students will acquire a comprehensive understanding of the global fashion and luxury industry today and the challenges ahead, with a course which will cover:
- Branding and Brand Equity Management
- Global Leadership and People Management
- Intercultural Management and International Negotiations
- Principles of Luxury and Managing Luxury Brands
- Public Relations and Events Management
- The Legal Context of the Design and Fashion Industry
- Industrial Design
- Sustainable Luxury and Design
- Distribution Channels and Digital Marketing in the Fashion Industry…
Judith Bouvard, Dean of GGSB, said:
“The Fashion industry is one of the most important sectors in terms of investment, revenue, trade and employment. The Luxury sector is also currently one of the biggest growth industries with a projected 8% growth for this year (Bain) and does not appear to be suffering from the current financial crisis.
These sectors do require specific management expertise with more and more luxury companies seeking to recruit experts able to manage and grow their brands in fashion and design.
This Master’s program provides a unique opportunity to acquire this expertise and to build a career in this fast growing and exciting sector.”
It is composed of coursework over 12 months followed by a project. Each student will undertake an internship of a minimum of three months at the end of the taught part of the program. A research techniques module will prepare students for the project phase, which consists of the writing of an individual dissertation under the supervision of a tutor.
This program is open to student with a Bachelor’s degree. No work experience is required.