A new article by Bertrand Guillotin and Vincent Mangematin
Unless business schools adapt there may well be legions of unemployed teaching faculty
The Mooc (massive open online course) phenomenon is having a significant impact on higher education – especially business education.
In less than two years, close to 100 leading universities and business schools have launched 450 costly Moocs and enrolled almost 5m students. Involving Wall Street and Silicon Valley as partners in these ventures, these business schools are changing the rules of competition. But they are doing so at the cost of eliminating their peers.
Those elite schools that are launching Moocs are creating a new standard for business education, in the same way they did with the case study teaching method decades ago.