Back to the list
16 Jun 2014

Marketing : On Twitter, politicians can do better

"Politicians have widely started using Twitter, without necessarily mastering its subtleties. Two experts take critical views on their tweets…"

On the occasion of the publication of the book "Dis, tu t'es vu quand tu tweet?" (Ikor Editions), Yannick Châtelain, Professor in the Marketing Department analyzes the use of Twitter in politics.

read the full article