The Emergence Of Corporate Carbon Norms: Strategic Directions And Managerial Implications
« In recent years, many firms have decided to adhere to a specific carbon norm, such as carbon neutrality or carbon labels, to show their commitment to climate change mitigation. Nevertheless, it is still unclear what it means when a firm sets a specific carbon norm. This article reviews the various kinds of carbon norms that have emerged and asks why firms would adopt a carbon norm and thus assume an additional constraint on a voluntary basis. »
Jonatan Pinkse, The Emergence Of Corporate Carbon Norms: Strategic Directions And Managerial Implications, Thunderbird International Business Review.