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05 Oct 2011

Euro-African Management Campus, a workshop for best management teaching practices in Africa

As part of the new Euro-African Campus for Management, jointly established by Grenoble Ecole de Management and ESCA Ecole de Management Casablanca, a workshop will take place at Grenoble Ecole de Management on 5- 7 October 2011, to examine best management teaching practices suited for Schools on the African continent, currently evolving in an increasingly globalised context.

Workshop attendees include participants from various African schools:

  • Ecole des hautes Etudes commerciales, HEC Alger (Algeria) ;
  • Ecole nationale d'économie appliquée et de management, ENEAM, Cotonou (Benin) ;
  • Université africaine de technologie et management, UATM, Cotonou (Benin) ;
  • Ecole Supérieure de commerce, ESC, Yaoundé (Cameroon) ;
  • Ecole Supérieure des sciences économiques et commerciales, ESSEC, Douala (Cameroon) ;
  • l'Institut Supérieur de la Communication, des Affaires et du Management , ISCAM (Madagascar) ;
  • Institut des hautes études de Management, IHEM, BAMAKO (Mali) ;
  • ESCA Ecole de Management (Morocco), Institut Supérieur de Management ;
  • ISM Dakar (Senegal), Institut Africain de Management ;
  • IAM (Senegal/Burkina Faso) ;
  • ESGIS (Togo) ;
  • IAEC - Institut Africain d'Administration et d'Etudes Commerciales (Togo) ;
  • Institut des Hautes études commerciales, Sousse (Tunisia).

The Euro-African Campus was set up to train future high-potentials in Africa, with the vocation of also becoming a training place for African and European pedagogical researchers, in order to introduce best teaching and research practices in Africa's emerging countries.

The ultimate goal of the Euro-African Campus is to become a center for excellence in training future African high-potentials to work on the global scene.

This first workshop is jointly organised with the Agence Universitaire de la Francophonie (AUF) - a Francophone universities alliance.


The objectives of the workshop are:

  1. Share best teaching practices currently introduced in international business schools: evolution of management teaching methods, quality insurance, services to students, the business schools/enterprises relationship, research etc.
  2. Identify the specificities of Management in Africa and the adaptation required when devising degree programs to be introduced in African business schools such as Masters or executive education training for managers: the need for training, adapting pedagogical methods etc.
  3. Signature of a Memorandum of Understanding between the partner schools represented at the workshop to further strengthen the Euro-African Campus network.

The Euro-African Campus - Africa's talents

Galvanised by Moroccan economic dynamism, African businesses are striving for a structured economic and societal development. For this reason, businesses are looking for managers that are responsible, aware of sustainable management, and not only capable of understanding the characteristics of African businesses but also the issues regarding globalisation.

"Africa has taken centre stage for years and the financial crisis has made it into a market which appeals to all industrial countries, without exception. African businesses are flourishing, whether they are multinational or local with regional ambitions.
We are well aware that the battle for expansion will be won by using talent. The prime objective of the Euro-African Campus is: Identifying, revealing, accompanying, and developing talents in Africa so that they can become powerful developing contributors to African businesses on the international scene
" said Thami GHORFI, director of ESCA Ecole de Management in Casablanca.

"We have launched this ambitious initiative to unearth African talent and help African businesses recruit responsible managers with a transversal vision of management", said Jean-François Fiorina, director of ESC Grenoble, one of the four schools of Grenoble Ecole de Management.