Duetto: Industry Transformation with Big Data, a case study in the famous Harvard Business Review by Federico Pigni, Associate Professor in Information Systems in the Management of Technology and Strategy department.
It was June 2010 when Marco Benvenuti and Patrick Bosworth decided to leave the Wynn Resorts in Las Vegas to create their own business, Duetto Consulting. The two founders had a dream of revolutionizing hospitality revenue management. With its product portfolio largely in place, Duetto was seeking a series C round of financing.
While working on four hours of sleep a night to run the business while preparing to raise a further round of financing, the Duetto founders were also evaluating their long term options. Should they stay true to the original vision of helping lodging and hospitality operators by offering a superior revenue strategy solution?
This would entail focusing on organic growth and independent operations, leading perhaps to an IPO sometime in the future. Or should they seek an early exit selling to an established revenue management vendor or a major OTA with deep pockets?