MSc Marketing Management

Practical information

Program duration
One academic year (on campus) + project (12 months)

Entry requirements
Bachelor or Licence level degree

Degree level
Master

Full program fees
€ 19,450

Important dates


Teaching location
Grenoble Campus | London Campus

Objectives

The MSc Marketing Management program is delivered in Grenoble and London.

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.

 

Why choose this program ?

  • Acquire the ability to make sound operational marketing decisions at a managerial level
  • Gain the skills and knowledge needed to support marketing activity in an international environment.
  • Learn from experienced marketing professionals and academic experts alike.
  • Network with top companies to explore new career opportunities
  • Earn your degree from a triple-accredited institution - AMBA, AACSB, EQUIS-accredited School
  • Our graduates are sought after by leading organizations for internships and permanent positions.

MSc Marketing Management on Campus Channel

Program

This program is designed around core competencies you will need in developing a successful career in marketing: it covers 4 major areas: digital, strategic, marketing and core business skills in 19 courses. Specific areas such as research, consumer behavior and customer relationship management are also covered.

Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face.

The program combines academic theory and a practical approach through case studies and real live examples to provide a hands-on approach.

The continual development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at managerial level in an international environment. The MSc Marketing Management also focuses on soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.

Introduction Week

  • Meet your colleagues, find out how you will work
  • Moodle e-learning platform
  • Library and Computing Services
  • Networking, Career and Alumni Associations

Program Content

Course Content

The first year of the Master is a fulltime year in Grenoble or London.
The program covers four key areas of study for Marketers, each of the 19 modules follow a logical connection to the one before.

  • Digital Marketing (4 modules)
  • Strategic Management (6 modules)
  • Marketing Management (4 modules)
  • Business Fundamentals (3 modules)

Year 1

Fall Semester ECTS
Digital Marketing 1: Insight into Digital Landscape 2,5
Intercultural Management 2,5
Qualitative and Quantitative Market Research  5

Strategic Marketing and Marketing Planning

5
Basics in Accounting 2,5
Corporate Finance 2,5
International Negotiations 2,5
Digital Marketing 2: IMC Strategy and Digital 5
Marketing Psychology and Consumer Behaviour 5
   
Spring Semester  
Digital Marketing 3: Digital Analytics 5
Brand Management and Product Development 5
Managing Marketing 2,5
Innovation through Design 2,5
Marketing Metrics and Pricing Policy 2,5
Customer Relationship Management 5
Integrative Case Study 2,5

Project Management

2,5

Digital Marketing 4: Content Marketing 2,5

Research Methods for Managers

2,5

Face-to-face courses

65

The content of the program may be adapted from year to year to take into account the needs of industry. Class attendance is compulsory.

Integrative Marketing Case Study

Using an existing business, the “Live Business Case” will provide the students with the opportunity to reflect on and integrate all aspects of the taught program. Students will analyze a specific marketing problem in the company and use their skills and knowledge to contextualize issues and propose solutions. This takes place in small groups and in a limited time. Assessment for the case study will be based on a group assignment with a group presentation to the Company.

At the end of the one-year full time part of the program, each student will be required to complete a Final Management Project of approximately 15,000 words in length, under the guidance of a tutor.

To successfully complete the Final Management Project, they are required to address a particular research question or knowledge gap in their chosen field of their study. This will be business oriented and coherent with the program's objectives. A student may choose to write their project on a topic grounded in their internship experience.

corps_professoral

  • Diogo Hildebrand
    Ph.D. City University of New York
    Consumer Qualitative Research
  • Carolina Werle
    Ph.D. Université Pierre Mendès France
    Consumer Behavior, Management Science
  • Corinne Faure
    PhD University of Florida
    Innovation Marketing
  • Melani Prinsloo
    Ph.D. Lulea University of Technology Sweden
    Brand Management & NPD

Careers

Graduates of the MSc Marketing Management program are qualified for positions such as:

Marketing

  • Marketing Executive
  • Product Manager
  • Brand Manager
  • Sales Promotion Account Executive
  • PR Account Executive
  • Marketing Manager

Digital & Advertising

  • Chief Digital Marketing Officer (CDMO)
  • Social Media Manager
  • Account Manager
  • Content Manager
  • Media Buyer
  • Media Planner

Market Research

  • Market Researcher
  • Research Executive
  • Senior Researcher

Retailing, Logistics & Sales

  • Retail Buyer
  • Retail Merchandiser
  • Customer Service Manager
  • Retail Manager
  • Sales Executive
  • Sales Manager
  • Logistics Executive
  • Logistics and Distribution Manager 

Internships

MSc Marketing Management students spend their internships in prestigious international companies:

  • Coca Cola
  • Google
  • L’Oréal
  • PWC
  • Xerox Research Center Europe
  • Warner Home Video
  • Hewlett Packard 
  • Schneider Electric SAS
  • Cartier International
  • Salomon
  • Adidas France
  • Amadeus SAS
  • Siemens Transmission & Distribution

Internships include: Assistant Key Account Manager, Assistant Program Manager, and Marketing Assistant, among many others.

Interns put their marketing knowledge into practice not only in marketing departments but also in sales, B2B, exports, and press and advertising.

Companies

Testimonial

As a graduate in International Relations with 5 years’ work experience promoting International Education in Mexico, I recognized that to enhance my business acumen and career opportunities, I would my need to follow a Masters degree.

The MSc Marketing at Grenoble Ecole de Management offered an ideal academic and cultural opportunity to study in English at a top business European School. 
Over the first year I gained vast and invaluable knowledge from an excellent international faculty and enjoyed studying in such a multicultural group. 

During the second part of the program I felt privileged to be able to access the European job market and find an internship at Alcatel-Lucent Enterprise, a French technology company operating in over 100 countries around the world. 

An international career had now become open to me as my internship turned into a job offer and I joined the Marketing and Communications division at the headquarters in Paris.

Soon after, I was offered a promotion to the position of Network Partner Programs Director and moved with Alcatel-Lucent to Milan, Italy. Thanks to my experience at GEM I now felt equipped with the international qualification and network to drive my career forward and reach unimaginable places.

Tania Miranda
 

More testimonials

Admission

This program is suitable for graduates from a wide range of disciplines. Prospective students should have excellent written and oral communication skills, strong interpersonal skills, and the motivation to pursue an international career.

Experienced managers already working in marketing positions will also benefit from this program by acquiring a formal qualification and training in the theory and concepts needed to advance their marketing careers

Entry requirements

  • Bachelor-level undergraduate degree in any subject with good grade average.
  • Work experience is not compulsory. 
  • Fluency in English (see test requirements below).
  • GMAT is not required for this program.

Application

Apply here

To apply for this program candidates must complete the online application and include scanned copies of all original supporting documents. All documents must be in English, or be submitted with a certified translation into English if written in an another language.

  • CV/Résumé
  • 3 short essays
  • 2 references (professional or academic)  family members or friends are not acceptable as referees
  • Scan of passport
  • Internationally recognized passport picture
  • Fluency in English (TOEFL, PTE, IELTS or CPE):
    • TOEFL: computer-based: 240 / IBT: 94 (minimum score of 22 in each band). (Institutional/ITP TOEFL not accepted.) TOEFL Institution code: 8973.
    • IELTS: 6.5 with a minimum of 6.0 in all areas (Listening, Reading, Writing and Speaking)
    • Cambridge Proficiency Exam : A,B,C
    • Pearson Test of English (PTE) with a minimum of 63.
    • TOEIC is not  accepted.
  • Please note GMAT and English test scores must be communicated to GGSB by the beginning of July for September programmes and by the beginning of November for January programmes
  • Official copy of latest degree or diploma
  • University transcripts: front/back with grading scale

Please note that for your initial application we ask only for copies of documents. If you are accepted to a program, we will then request the original certificates or certified copies. These may be either sent by post or brought in person when you begin the program. This request will be made in your acceptance letter.

To ensure GGSB is the right fit for you, you may be asked to participate in an interview. You will be notified if an interview is necessary after the Admission Board meets.

Admission is on a first-come, first-served basis. Please consult rolling admissions deadlines.

Note: All academic qualifications, including those earned at GGSB, are recognized at the discretion of each country or university. Students seeking admission to a further course of study or who wish to work in another country after their GGSB program may need to have their GGSB degree certified through a process specified by the receiving authority. Before starting a GGSB program, students who know that they want to work or study in another country or university are advised to verify whether their intended GGSB degree will be recognized.

TOTAL PROGRAM FEES: 2016-17

Fees to be paid by student 19,450 Euros

Note: MSc Marketing Management students are not eligible for CROUS scholarships.

Fees cover tuition, project supervision, and access to all facilities. They do not cover accomodation, meals, or personal expenses.

Fees are subject to change. Please verify program fees each year before commencement.

Please note

All students are required to pay an additional 250€ in student services and administrative fees in Year 1 and a further 250€ for student card renewal in Year 2.

Please read the policy concerning the refund of tuition fees.