MSc Digital Business

Practical information

Program duration
One academic year (on campus) + project (12 months)

Entry requirements
Bachelor or Licence level degree

Degree level
Master

Full program fees
€ 19,450

Objectives

Digital technologies are an integral and growing component for competitive advantage and effective business operations in the global marketplace. All managers require the skills and knowledge to leverage a professional profile in the increasingly pervasive digital economy.

why choose this program 

  • Acquire the ability to make effective management decisions related to the deployment and operations of digital business strategies
  • Gain the skills and knowledge needed to support digital business activities in an international environment
  • Develop the confidence and capacity to initiate innovative and competitive digital strategies
  • Learn from both experienced digital professionals and academic experts
  • Prepare for new career opportunities created by the Digital Economy
  • Earn your degree from a triple accredited institution

Program

This program prepares students for a wide range of digital management roles and contribute to sustainable competitive strategies and operations in a global marketplace by understanding the business impacts and opportunities of digital technologies on corporate performance.

INTRODUCTION WEEK

  • Meet your colleagues, find out how you will work
  • Moodle e-learning platform
  • Library and Computing Services
  • Networking, Career and Alumni Associations

PROGRAM CONTENT

YEAR 1 (FULL-TIME IN GRENOBLE)

Core Modules

ECTS

Intercultural Management 2,5
Basics in Accounting 2,5
Corporate Finance 2,5
Digital Landscape: Geographies and Industries 5
Digital Design Project 5
Managing Web Technologies 5
E-business and E-commerce Strategy 5
Social Media Management 5
Mobile Devices & Apps 5
Innovation and Design Thinking 5
Entrepreneurship and Business Opportunities 5
Legal issues in Digital Business 2,5
Web Analytics Management 5
Agile Management and Virtual teams 2,5
Project Proposal 15
Final Management Project 40

YEAR 2 

The second year of the program is dedicated to the Final Management Project conducted under the supervision of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. Students are encouraged to choose a subject related to their future career.

 

Careers

Career Opportunities

Digital technologies are among the top drivers for the changing nature of work in the 21st century.  The M.Sc. in Digital Business prepares students to work in a wide range of management roles, including:

  • E-commerce management
  • Web and data analytics management
  • Social media management and marketing
  • Mobile applications management
  • Digital project management and team leadership
  • Digital business planning and development
  • Entrepreneurship and startups
  • Digital marketing management/executive
  • Digital design
  • Content marketing management
  • Online Advertising and Search Engine management
  • Digital business analysis and strategy

Key Statistics

  • 3.4 billion – the number of global Internet users
  • 2.3 billion – the number of global social media users
  • 2.9 billion – daily web searches on Google
  • 44% - the proportion of human traffic on the web
  • $349 and $562.66 billion – the respective values of US and China’s e-commerce economies
  • $1.7 trillion - worldwide B2C e-commerce sales
  • $1 trillion – the value of mobile influenced retail sales
  • 60% - proportion of digital advertising spend on mobile advertising
  • 68% - the number of digital marketing staff who received a salary increase in 2015

Admission

This program is suitable for graduates from a wide range of disciplines. Prospective students should have excellent written and oral communication skills, strong interpersonal skills, and the motivation to pursue an international career.

Prior work experience is not required. 

ENTRY REQUIREMENTS

  • Bachelor-level undergraduate degree in any subject with good grade average.
  • Work experience is not compulsory. 
  • Fluency in English (see test requirements below).
  • GMAT is not required for this program.

Application

Apply here

To apply for this program candidates must complete the online application and include scanned copies of all original supporting documents. All documents must be in English, or be submitted with a certified translation into English if written in an another language.

  • CV/Résumé
  • 3 short essays
  • 2 references (professional or academic)  family members or friends are not acceptable as referees
  • Scan of passport
  • Internationally recognized passport picture
  • Fluency in English (TOEFL, PTE, IELTS or CPE):
    • TOEFL: computer-based: 240 / IBT: 94 (minimum score of 22 in each band)
    • IELTS: 6.5 with a minimum of 6.0 in all areas (Listening, Reading, Writing and Speaking)
    • Cambridge Proficiency Exam : A,B,C
    • Pearson Test of English (PTE) with a minimum of 63.
  • Please note GMAT and English test scores must be communicated to GGSB by the beginning of July for September programmes and by the beginning of November for January programmes
  • Official copy of latest degree or diploma
  • University transcripts: front/back with grading scale

Please note that for your initial application we ask only for copies of documents. If you are accepted to a program, we will then request the original certificates or certified copies. These may be either sent by post or brought in person when you begin the program. This request will be made in your acceptance letter.
To ensure GGSB is the right fit for you, you may be asked to participate in an interview. You will be notified if an interview is necessary after the Admission Board meets.

Admission is on a first-come, first-served basis. Please consult rolling admissions deadlines.

Note

 All academic qualifications, including those earned at GGSB, are recognized at the discretion of each country or university. Students seeking admission to a further course of study or who wish to work in another country after their GGSB program may need to have their GGSB degree certified through a process specified by the receiving authority. Before starting a GGSB program, students who know that they want to work or study in another country or university are advised to verify whether their intended GGSB degree will be recognized.

Full PROGRAM FEES

Fees to be paid by student 19,450 Euros

Fees are subject to change. Please verify program fees each year before commencement.

PLEASE NOTE

All students are required to pay an additional 250€ in student services and administrative fees in Year 1 and a further 250€ for student card renewal in Year 2.
Please read the policy concerning the refund of tuition fees.