MSc Business Development testimonials

Adel El Shentenaway

He is a first class example of a GGSB taught Business Developer, who has successfully applied his know-how and initiative to transform his business ideas into reality. Following his graduation in 2012, Adel was approached with the exciting challenge of developing an innovative and unique hydroponic system that would be economically feasible to build and run in Egypt, his homeland. 

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Fouad Howayek


"During the second semester of the MSc Business Development program I had the chance to participate in the Procter and Gamble Information and Decision Solution Challenge in Istanbul, Turkey.

During this event, I was able to put into practice the different learning acquired during the different modules at GGSB. Those learnings definitely boosted my performance at the business challenge where together with an amazing team, we managed to rank first. Based on my performance, I was offered a 6 month internship as a business analyst in a Customer Business Development team at P&G Paris.

The main highlight of this experience was the responsibility that was offered to me on trying to change the way business is done using deep data analysis and pitching new solutions to customers. After that, I joined GOOGLE EMEA HQ in Dublin for the role of Account Manager for Middle East and North Africa for the Adsense product. Supporting publishers from 19 different countries and helping them monetizing their websites is my daily task. That's definitely the biggest responsibility I've ever had!"

Fouad Howayek, Account Manager for Middle East and North Africa, Google in Dublin

Stephanie Keinert


"During my studies at GGSB I was excited to read about an opening for a summer position in social media at Procter & Gamble - posted by JAI, the school’s association for student job opportunities. P&G was looking for 6 students of different nationalities to be Community Managers & Analysts for their respective countries. My first practical experiences in social media through our class blog about Business Development and highly interactive courses such as Digital Marketing and Customer Relationship Management were surely beneficial during the assessment day.

Since May I have been in charge of the Facebook and Twitter communication and analysis for the German, Austrian and Swiss markets for one of the company’s major brands. The various group projects in a multicultural environment during my program, and especially our Live Business Case for Michelin, were a great preparation for working in this highly international team.

Being in direct communication with thousands of users every day, I have already greatly improved my understanding of social media management and particularly consumer engagement. I furthermore learnt how to cooperate efficiently in a multinational team with various working backgrounds - not only outside the classroom, but even in one of the world’s largest consumer goods corporations. And as an extra incentive we were told that those of us with outstanding performance might be offered a permanent position in Geneva afterwards."

Stephanie Keinert, Community Manager & Analyst at Procter & Gamble in Geneva

Benjamin Devoise

Benjamin Devoise is one example of a successful GGSB student, learn more about his success story.