The Microeconomics of Competitiveness Course MOC was designed by Professor Michael E. Porter and his team at the Institute for Strategy and Competitiveness at Harvard University to improve the competitiveness of local companies and countries at international level.
It is a unique training program that runs on a network, in which all participants share methodologies, processes and materials. As of 2010, students of Grenoble Ecole de Management will be able to benefit from this course who is run in over 90 prestigious schools in 5 continents, simultaneously throughout the year.
The MOC course has originated an academic network of Professors and Students all over the world. Students will be asked to do field projects in which they work together with faculty to build relationships with business and government.
- To understand the fundamentals and variables that determine the competitiveness
- To discriminate relevant levels of competitiveness and the interrelationship between them
- To identify the characteristics of the business environment in order to enhance productivity, efficiency and social achievements
- To decide on the location of greatest potential in the process of internationalization
- To define strategies to improve the competitiveness of enterprises and their location
- To establish the role of partnerships and create them
- To learn through the use of case studies of competitive success that have taken place in different real situations
- To deepen the study of a situation or case that is of your interest
MOC examines both advanced and developing economies and addresses competitiveness at multiple levels – nations, sub-national units such as states or provinces, particular clusters, and neighboring countries. The course is concerned not only with government policy but also with the roles that firms, industry associations, universities, and other institutions play in competitiveness.
In modern competition, each of these institutions has an important and evolving role in economic development. Moreover, the process of creating and sustaining an economic strategy for a nation or region is a daunting challenge. The course explores not only theory and policy but also the organizational structures, institutional structures, and change processes required for sustained improvements in competitiveness.
The course is action oriented and emphasizes the assumption of responsibilities in creating the future. Furthermore, it is a program that includes cooperation in the action plan, due to the fact that competitiveness is too complex to tackle it alone; it can only be achieved by orchestrating teamwork between different players who defend the specificity of their own action on the framework of achieving common goals.
The course runs on a dedicated website which will serve as enhanced learning platform which will host cases, videos and other related activities of the MOC course and endeavors. You can access the platform here.
The course is taught using the case method, together with readings, lectures, and guests. The case method requires extensive advance preparation for each class, and a significant part of the course grade is based on participation. The course also involves a major team project involving the competitive assessment of a particular country and cluster. Advanced training in economics or management is required. The course will provide a sufficient foundation in industry competition and competitive strategy to allow students without management training to grasp course concepts. Grading will be based on class participation (50%), and the cluster project (50%).