Marketing Strategy

Strategic Marketing and Marketing Planning (part of CIM modules)

This module provides opportunities to develop and demonstrate knowledge and understanding in the following areas:

  • Critical differences in marketing strategy across different sectors and organisations.
  • Measurements to evaluate the effectiveness of marketing activities. Integration of marketing mix tools to achieve effective implementation of marketing plans.
  • Frameworks of analysis for assessing relationships with internal and external customers and other stakeholders.
  • How new technologies can be effectively utilized in support of marketing objectives.
  • Ethical marketing practices and appreciation of the concepts of social responsibility and sustainability.
  • Case study examples of marketing strategies.
  • The relationships between the theory of marketing and advanced practice, marketing audit Marketing plan and evaluating outcomes.