Energy Market Barometer Report: Winter 2016
This Winter 2016 edition of the Grenoble Ecole de Management Energy Market Barometer explores the opinion of French energy experts about the decentralization of the electricity sector in France. French experts were also asked where the focus of...
Research: Questioning the Effectiveness of Contextual Television Advertising
As businesses and marketing go digital, companies have to track the effectiveness of their advertising across many channels. The growth of online transactions has made website conversions an essential factor for many businesses. Thanks to detailed...
Sulitest: the first international tool to assess Sustainability Literacy worldwide
As of 2017, Grenoble Ecole de Management is making the Sulitest, the first international tool to assess Sustainability Literacy worldwide, compulsory for all of its staff, faculty and students. This is a further step in GEM’s journey to become a...
Louis Vuitton shares their passion for retail with Grenoble Ecole de Management students
On 19th January 2017 GEM students had the great pleasure of welcoming Louis Vuitton onto our Paris Campus. Students on the MSc Fashion, Design and Luxury Management program, from both the Grenoble and Paris campus eagerly awaited the representatives...
Hélène Michel, professor and serious games expert wins the 2017 AMBA Pedagogical Innovation Award
Hélène Michel, GEM's professor and serious games expert, was
Grenoble Ecole de Management and GISMA Business School open campus in Berlin
Grenoble Ecole de Management (GEM) is now delivering its Master in International Business (MIB) and MBA programs in Berlin, thanks to a partnership with GISMA Business School, which has opened its new campus in Berlin in January 2017.