Integrated Case Study

The case study at the end of the program provides the students with the opportunity to pull together all the aspects of the program, to analyse an actual marketing problem and to use their skills and knowledge to solve the problem in small groups and in a limited time.

The objective is to test the students’ ability in the following areas:

  • Critical analysis
  • Decision making
  • Use of knowledge
  • Working in a small multicultural group under time constraints
  • Written and oral presentations
  • Communication, negotiation and leadership skills