Sumitro Banerjee

India

Associate Professor to department Marketing
PhD. in Management Specialization: Marketing, INSEAD

Areas of expertise

  • New Product Development
  • Sales Force
  • High Tech
  • Innovation
  • Marketing and Economics

Contact


+33 4 57 04 09 38 Office : F705
Personal CV

Sumitro Banerjee is Associate Professor of Marketing at Grenoble Ecole de Management (GEM) in France. He holds a Ph.D. and a M.Sc. (Management) from INSEAD; Master of International Business from the Indian Institute of Foreign Trade, and Bachelor of Technology in Mining Machinery from the Indian School of Mines. Before joining GEM, he was Associate Professor at the ESMT (Berlin, Germany).  He was also the Ferrero Chair in International Marketing from 2012-2014 and also the Program Director and faculty of the open enrollment executive education program “Building Market-oriented Business” from 2010-12. Before joining ESMT, he was Assistant Professor of Marketing at the Martin J. Whitman School of Management at Syracuse University in New York.

He is a quantitative researcher who understands practical problems faced by managers given his years of work experience in international marketing, sales, and engineering in Tata Steel and Jessop before his doctoral studies. He specializes in applied microeconomics and game theory to analyze interesting marketing phenomena such as new product development, diffusion of innovations, market entry strategies and sales force incentives. Particular focus of his research is on timing of launch, R&D and CSR investments, and strategies for successive new products. His research has appeared in Quantitative Marketing and Economics and International Journal of Research in Marketing, and conditionally accepted or under review in Production and Operations Management and Quantitative Marketing and Economics. He is an ad hoc reviewer for Marketing Science, International Journal of Research in Marketing and Production and Operations Management.

Sumitro teaches courses in strategic and international marketing, brand management and new product development, and digital marketing in various MSc. Programs at Grenoble Ecole de Management. At ESMT, he taught in the MBA, EMBA, MSc. and Executive Education programs. When he was also the Program Director and faculty of the open enrollment executive education program “Building Market-oriented Business” the enrollment nearly doubled and was rated the highest of all short-term executive programs at the school. He has also consulted or taught in-house for companies like Arcelor-Mittal, Xylem Inc. and Integration. He has also taught strategic marketing for the Grande École at the HEC, Paris and elective courses in new product management and marketing research in the undergraduate programs at Syracuse University and ESSEC, Paris.