Nathan Parkin

United States of America

PHD Student

Supervisor(s)

Olivier Trendel
Jannine Lasaleta

Areas of expertise

  • Consumer Behavior

After receiving my Bachelor's of Science degree from Brigham Young University in 2013, I spent a year working for a clean-technology startup, Inviroment LLC., which I had co-founded in January of 2013. With my team, we won over $100K in funding to develop the technology we had proposed. As of this writing (April 2016), I am still a member of Inviroment.

In 2014, I accepted a position as a Brand Specialist at Amazon.com in their physical music team. While at Amazon, I worked in vendor management, marketing and advertising, and big data analysis. Of particular importance was my involvement in on-going analyses of Amazon's Prime Music service. My reports were circulated among Vice-Presidents at Amazon and used for strategic business decisions.

Near the end of 2015, my wife and I moved to Grenoble, France where I am pursuing a PhD in Business Management at Grenoble Ecole de Management. My research interests center around consumers' identities and how those identities impact their connection to brands.