Michel Polski

France

Associate Professor to department Marketing
Doctorat , Business Administration, Université Louis Pasteur

Areas of expertise

  • Distribution Marketing
  • Sports Marketing
  • Sport Marketing
  • Marketing in the field of housing and real estate
  • Quantitative Survey Methods

Contact

social link
+33 4 76 70 61 96 Office : F901

Professor of Marketing at Grenoble Ecole de Management after graduating the Business School of Nantes (France) and studies at the Ohio State University (Columbus, OH), I worked in the retailing industry in the marketing and merchandising department of Carrefour. I defended his PhD in Business Administration at the University of Strasbourg (France) in 1999 on the topic “Temporal Structure of Industries, a comparative study of Retailing and Aeronautics”. I supervise several DBA students and teaches marketing and qualitative methodology in various partner Institutions abroad. I am in charge of the Joint-DBA program with University of Pisa, Italy, and the DBA in cooperation with IMT India.

    • Marketing evènementiel - Formation Continue - from 2009 to 2013
    • Sport Marketing and Events Management - Licence - from 2004 to 2009
    • W1 - DBA Introduction : Research Paradigms - PhD - from 2012 to 2014
    • W1 - Research Design - PhD - from 2013 to 2014
    • Marketing 360 ° - Master - from 2006 to 2011
    • Marketing des services - Master - from 2000 to 2005
    • Marketing et Distribution - Master - from 2005 to 2011
    • Qualitative Research in Strategic Marketing - PhD - from 2009 to 2014
    • Management du Sport - Master - from 2002 to 2012
    • International Marketing - Licence - from 2002 to 2006
    • Etudes de marché - Licence - from 2000 to 2011
    • Fondamentaux du Marketing - Licence - from 2000 to 2010