Ivan Guitart

Chile

Assistant Professor to department Marketing
Doctorate of Business Administration, Marketing, IESE Business School

Areas of expertise

  • Marketing and Economics

Contact


+33 4 76 70 61 54 Office : F712

Assistant Professor, PhD in Management (IESE Business School, University of Navarra) conducts
quantitative research on advertising content effectiveness and new product launching strategies.

    • Fundamentals of Marketing - Licence - Since 2015