Corinne Faure

France

Professor to department Marketing
Doctorate of Philosophy, University of Florida

Areas of expertise

  • Innovation Adoption
  • New Product Development
  • Innovation Marketing
  • Green Marketing

Contact


+33 4 56 80 66 13 Office : F704

Corinne Faure, ESSEC graduate, PhD in Marketing from the University of Florida, joined Grenoble Ecole de Management as a Marketing Professor in September 2011. Her international career has previously taken her to France (HEC and ESSEC Business School), Germany (European Business School and Goethe University Frankfurt), and the USA (Virginia Tech). Her research interests are in the area of new product development, energy consumption, green marketing, and research methods. Her work has been published among others in International Journal of Research in Marketing, Journal of Product Innovation Management, Energy Policy, and Energy Economics. She serves as a reviewer for numerous international journals and conferences.

    • Market Research - Licence
    • Qualitative and Quantitative market research - Master - from 2016 to 2017
    • Questionnaire and Scale Development - PhD - from 2012 to 2017
    • Research Design - PhD - Since 2017
    • Advanced Marketing Research - Master - from 2012 to 2017