Corinne Faure

France

Professor to department Marketing
Doctorate of Philosophy, University of Florida

Areas of expertise

  • Innovation Adoption
  • New Product Development
  • Innovation Marketing
  • Green Marketing

Contact


+33 4 56 80 66 13 Office : F704
Corinne Faure, ESSEC graduate, PhD in Marketing from the University of Florida, joined Grenoble Ecole de Management as a Marketing Professor in September 2011. Her international career has previously taken her to France (HEC and ESSEC Business School), Germany (European Business School and Goethe University Frankfurt), and the USA (Virginia Tech). Her research interests are in the area of new product development, energy consumption, green marketing, and research methods. Her work has been published among others in International Journal of Research in Marketing, Journal of Product Innovation Management, and Recherche et Applications en Marketing. She serves as a reviewer for numerous international journals and conferences.
    • Questionnaire and Scale Development - PhD - from 2012 to 2016
    • Advanced Marketing Research - Master - from 2012 to 2016