Alison Pearce

United Kingdom

Affiliate Professor to department Marketing
Doctorate of Business Administration, Northumbria University

Areas of expertise

  • Entrepreneurship
  • Globalisation and Higher Education
  • Strategic Management
  • Internationalisation Strategies
Alison PEARCE holds a post-graduate Diploma in International Marketing, the Chartered Institute of Marketing's Diploma, an MBA, a post-graduate certificate in Academic Practice & Learning and has recently submitted her doctoral thesis in the execution of internationalisation strategy through strategic entrepreneurship. She had a 15 year career in international business working for blue-chip companies in the UK, France, Germany, the USA and Hong Kong in various roles ranging from retail marketing & buying, through product development & management, brand design & marketing and strategic marketing & new opportunity analysis to Head of Innovation & Business Development. She then changed careers to become a Senior Lecturer in Strategic Management & International Business at Newcastle Business School, Northumbria University in the UK and was invited to join the faculty at GGSB in 2009 while living in Grenoble on exchange. Now back at Northumbria, where she teaches and manages international partnerships, she continues for GGSB as Module Supervisor for the undergraduate module ‘Introduction to Global Strategy', delivers teaching on post-graduate marketing modules and programmes, including the MBA, in Grenoble and London and supervises post-graduate projects and dissertations.