The Chartered Institute of Marketing Dual Degree

The Chartered Institute of Marketing "This Grenoble Ecole de Management degree programme is one of a few marketing courses that is accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards acheiving the CIM Professional Diploma in Marketing as part of your degree programme, enabling you to graduate with an enhanced qualification that is sought after by employers.

This additional professional qualification makes you more marketable by distinguishing you from other candidates and is another important step in your career development.

In addition, upon completion of your qualification, with appropriate work experience you could be eligible to join The Chartered Institute of Marketing with Associate or Member status and signatory letters ACIM or MCIM."



''When I was conducting research about what Business schools to apply to in 2009, the GGSB's dual MSc in Marketing / CIM diploma program instantly appealed to me. I immediately recognized the benefits this program would add in my professional development, and besides the CIM qualification's global recognition, I thought that its integration within the MSc program seemed very doable and convenient. I recognized an opportunity to obtain two reputable qualifications at once, which would equip me with the competitive edge that is crucial in today's working environment.
Although I am still in the final stages of receiving my MSc diploma, I am certain that having both qualifications mentioned on my CV, have helped me stand out in the eyes of many employers worldwide. Additionally, being part of the 50,000 CIM member network, not only is an amazing opportunity to be connected with Marketing professionals all over the world, but also a helpful tool for any marketer in staying ahead of the latest tendencies and developments in marketing.''

Ieva Saulite, MSc Marketing 3, CIM.
  • Your first step in obtaining the prestigious Charted Marketer status
  • Access to exclusive CIM job postings
  • Free access to CIM learning material
  • Be part of the CIM network: an exclusive group of marketing professionals

How does the CIM dual degree work?

The additional CIM classes required to obtain the diploma are included in the fees and are scheduled throughout the first and second semesters.

In addition to completing the MSc Marketing, candidates to the CIM Professional Diploma are required to pass two CIM units:


  • Managing Marketing
  • Project Management in Marketing

Candidates will have a CIM tutor at GGSB that help them to prepare for the examinations. The support sessions are included in the fees and are scheduled throughout the first and second semesters. 
Students must also achieve 50% or above in the following core modules:

  • Strategic marketing and planning
  • Marketing communications
  • Accounting for marketing managers