Coporate Web Communications
This course is designed to allow the students to plan an effective company web presence.
- Identify what an “effective company web presence” should be
- Analyze the characteristics of an effective company web presence
- Understand internet terminology for analysis and communication
- Communicate and justify technical needs for an effective web presence.
Information Systems (IS) and their associated technologies are critical to the provision of business opportunities and the achievement of business objectives. The design, implementation and management of such systems is a challenging process which requires strategic planning and management. IS applications will become complex as they will need to cross organisational and international boundaries as a result of the continued development of electronic digital data transmission, globalisation of trade, the growing sophistication of Internet based systems and the need to deliver e-business systems.
This module introduces students to such issues and prepares them to work in environments where the information needs and organisational boundaries are ambiguous and constantly changing. Theoretical models and frameworks which support the strategic analysis and development of an organisation’s Information Strategy and Information Systems are presented, applied and analysed.
The major objective of this course is to help you to learn how to collect, summarise and interpret data to make more effective decisions. In addition, by participating in the class and completing work you should become familiar with the use of computers to assist you in performing a variety of statistical analyses.